The Problem

Banks and credit unions are losing tomorrow’s customers.

Most youth accounts come with adult tools. There’s no digital experience built for how kids and teens learn, earn, or manage money.

Fintech apps are increasingly winning the first financial relationship and keeping it long-term through youth-focused, engaging digital experiences.

The result? You’re offering the account but losing the relationship. Deposits, card revenue, data, and long-term loyalty are walking out the digital door.

The Solution

More than a debit card.
A youth banking strategy.

Nuuvia helps you meet families where they are with a co-branded or white-labeled, youth-centric digital banking experience that grows with them. From cash for tasks to first paychecks, you’ll build trust and financial independence while keeping deposits, card revenue, data, and relationships in-house.

Nuuvia means a new path to building lifelong banking relationships.
Capture

Meet the next generation where they are.

Engage early with a youth-centric experience that makes your institution relevant, trusted, and chosen from the start.

  • Increase youth accounts and earn early loyalty

Retain

Turn youth accounts into lifelong loyalty.

Keep your deposits, card revenue, data, and relationships inside your ecosystem—not with third-party apps.

  • Drive up to 2x higher engagement

Retain

Turn youth accounts into lifelong loyalty.

Keep your deposits, card revenue, data, and relationships inside your ecosystem—not with third-party apps.

  • Drive up to 2x higher engagement

Grow

Grow youth account deposits digitally and sustainably.

Nuuvia plugs into your existing digital banking platform, helping you deepen household connections and grow youth account deposits for the long term.

  • Drive long-term growth through digital-first engagement

Product Capabilities

Everything you need to stay relevant and irreplaceable.

Smart features designed to make your institution matter more to the next generation.

Learn

Interactive experiences and age-tailored tools make financial literacy fun with gamified achievements.

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Earn

Kids earn for tasks, request money easily (A2A Transfers), and learn to earn.

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Spend

Parental debit card controls, customizable limits, and budgeting tools help guide smart spending habits.

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Save

Kids and teens set goals, track progress, and save in child-friendly accounts with parental oversight.

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Give

Nurture generosity and financial literacy with simple, secure charitable giving to thousands of organizations.

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Borrow

Parents offer flexible loans, gift back interest, and track repayments to build trust and real-world money skills.

Learn More >

The Better Choice

We keep deposits, card revenue, data, and relationships in-house.

Competitors

  • You don’t own the accounts or data

  • Stops at kids, no teen or adult path

  • Closed system with limited visibility

  • Not branded to your institution

  • Doesn’t connect to your digital banking

  • Competes for deposits and attention

  • You own the experience, data, and accounts

  • Supports kids, teens, and their full journey (coming soon)

  • Built to integrate with core and digital banking

  • Co-branded to strengthen your brand

  • We keep deposits, card revenue, data, and relationships in-house

  • Designed to fit your operations, not replace them

Clients

“We set an initial goal this year, and we passed that in four months.”

Rich Yeager

CEO, Highpoint Federal Credit Union

“We’ve already seen a 32% increase in total youth accounts opened.”

Michelle Murray

AVP of Product Management, DFCU

We keep deposits, card revenue, data, and relationships in-house.

Book a demo with one of our youth banking experts.